Recently, Apple announced new editions of its iMac, Mac Pro, and Mac Mini computers. Many of the announcements were aimed at bringing new value to consumers for some of its high-powered products. In addition, the company now ships the Mac Pro with new Intel Nehalem Xeon processors. Apple’s marketing director Philip Schiller calls the Mac Pro a significant upgrade at a $300 discount.
The new iMac line’s selling point is getting more for less. There are still the 20″ and 24″ editions of the all-in-one computer system, but the hardware boasts a newer high-performance NVIDIA 3D graphics chipset. The 20″ edition of the iMac features a 1680×1050 resolution, while the 24″ remains at 1920×1200. However, the GeForce 9400M processor is an improvement, while the NVIDIA GeForce GT 120 is offered as an upgrade for the 24″ model.
In addition, Apple has doubled the standard memory of the 24″ model to 4GB. The computer processor of the larger model can now be up to 3.06GHz with a 1TB hard drive and up to 8GB of RAM. The good news is that this refreshed edition of the popular product has a lower price point, with the 24″ iMac now starting at $1,499.
The lesser popular Mac Mini computer system offers energy efficiency in a tiny little box, packing a nice punch for a minimal investment. The graphics processor solution is now five times faster than the previous edition with the use of the NVIDIA GeForce 9400M chip. The system now offers the ability to upgrade to a 320GB hard drive and 4GB of memory.
Finally, in the world of the beastly Mac Pro, the next generation of Intel architecture has been introduced with the new Quad-Core Intel Xeon “Nehalem” processor that reportedly increases performance by nearly 2.4 times. The case modeling has undergone some tweaking, making expansion inside the computer easier to navigate. The video card for the computer comes with a couple of new options, starting with the NVIDIA GeForce GT120 with 512MB of GDDR3 memory. Users can upgrade to the ATI Radeon HD 4870 with 512MB of GDDR5 memory. The cost of this system has been dropped and now starts at $2,499.
Industry analysis are pleased with Apple’s move to refresh its computer lines which have, like the rest of the computer market, felt sagging sales amid the economic atmosphere.