The iTunes Store is the market-leader in digital music sales. Yesterday at the MacWorld conference in San Francisco, Apple announced they are lowering prices on some songs and will strip away all copy protection from their products.
Until now, music tracks purchased on iTunes included “digital rights management,” or DRM, technology that limits users from sharing or copying music to other computers or people. Apple was able to do away with DRM in exchange for offering record companies some control over pricing songs. The iTunes store used to price all music at $.99 per track and in the new pricing structure tracks can be purchased from as little as $.69 to as much as $1.29.
When I’m playing poker in a casino I usually have my iPod with me and when I’m online, my iTunes is usually running in the background. The Apple iPod is one of the most widely used electronic devices in the world. It revived the Apple brand and revolutionized the modern music industry as we know it. This tiny digital music player is a very popular (and sometimes necessary) tool of the trade for any poker player.
Some of the professionals I’ve photographed with their earbuds in and/or iPods out include Gus Hansen, Jennifer Tilly, Phil Laak, Phil Ivey, Tom Dwan, Joe Hachem, Brian Townsend, Shannon Elizabeth, John Phan, Sorel Mizzi, Carlos Mortenson and many others.
With the economy the way it is, it’s good to see Apple is offering entertainment options at an affordable price. Now even the micro-stakes grinder can buy more than a song with a single pot or maybe fill up their iPod with a rakeback check.